Rebranding SAI
SAI is a healthcare and pharmaceutical consulting firm specializing in competitive intelligence, market research, path-to-market, and positioning.
This goal behind the rebranding initiative was to breathe new life into the SAI brand while creating a design system to accommodate their growing portfolio.
Project: Rebrand SAI’s visual identity
My Role: Art direction, branding, graphic design, animation
Collaboration: Executive leadership team, marketing, external web development team
Timeline: 3 months
Company: The SAI Group
Key Results: Elevated brand clarity, consistency, credibility, driving engagement and growth
Becca Humann 