Becca Humann

Creative Lead: Brand Systems, Art Direction

I’m a brand designer focused on building scalable visual systems and high-performing creative that drives real business impact. My work sits at the intersection of strategy, design, and rapid execution—turning complex ideas into clear, compelling experiences across digital and marketing channels.

With over 10 years of experience, I’ve led rebrands, developed design systems, and created performance-driven campaigns across healthcare, startups, and B2C environments. I specialize in translating ambiguity into structured, effective solutions—whether that’s evolving a brand, launching a campaign, or designing systems that teams can actually use.

My approach is grounded in both craft and speed. I use AI as part of my workflow to accelerate concepting, exploration, and iteration—allowing me to push ideas further, faster—while maintaining a high standard of design quality in final execution.

At the core of my process is a simple question: what problem are we solving, and how do we solve it as clearly and effectively as possible? That focus ensures the work is not just visually strong, but purposeful, scalable, and aligned with real goals.

Design isn’t just what I do; it’s what I’m meant to do. Please take a look at my resume to see my career accomplishments. Additional work samples can be found on behance.

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In my personal time, creativity still follows me around. I love to bake and decorate lots of different goodies. I draw, craft, and plan themed parties for my family and friends. I enjoy getting lost in a good book and lost in the woods with my black lab, Ellie. When I’m not busy immersing myself in my hobbies, I’m being the world’s greatest auntie to my nephew and nieces.