Kiio Recruitment + Engagement Campaigns

Kiio is a digital physical therapy company utilizing exercise, support, and education to empower patients take control of their pain and live better.

Project: Create multiple series of emails and direct mail to enroll and engage patients

My Role: Art direction, Marketing, branding, graphic design, illustration

Timeline: 6 months

Company: Kiio Health

Key Results: 350% increase in enrollments with a revenue increase of over $500K; 300% increase in app engagement

WEA Trust White-Labelled Recruitment

Emails

Direct Mail

Landing Page

Kiio Branded Recruitment

Emails

Direct Mail

Landing Page

Engagement Email Campaign

Emails

Dynamic Image and Copy Catalog

During the screening process, we ask patients to select a goal. Throughout the engagement campaign we dynamically incorporate copy and images related to the selected goal such as “Ready to get back to your goal of walking more?” with an image of people walking.