B2B catalog showcasing Brewer’s beautiful silk quilt kits.

Brewer is a sewing, quilting, and crafting distributor, providing everything independent craft stores need to fulfill their customers’ creative needs.

Project:

Create a catalog to increase sales for silk quilt kits

My Role:

Art direction, graphic design, photography

Timeline:

4 weeks

Company:

Brewer

Key Results:

~$300,000 in revenue over 6 months

Problem

The silk quilt kits were not selling as expected. The purchasing team was considering discontinuing the products which would result in a loss. I strongly believed the current sales materials and web graphics were to blame because they didn’t showcase the beauty of the quilts, silk, or thread. Prior to laying out and designing the catalog, I photographed the finished quilts, silk, and thread.

Completed Catalog

The catalog features 13 beautiful silk quilt kits that include everything you need to create stunning quilts including the silk, thread, and patterns.